CHARLOTTE, NC, July 2017 – Chris Doyle has joined AAA Carolinas as their Chief Marketing Officer. AAA Carolinas is the largest and fastest growing AAA club, headquartered in Charlotte, NC, currently representing more than 2.2 million members through 60 branches and employing over 1,600 associates while proudly serving members in North and South Carolina.
Prior to joining AAA Carolinas, Chris was with Pinnacle Promotions where he increased revenues five times over four years as their Vice President of Sales while securing multi-year, multi-million-dollar contracts with several Fortune 500 companies. He shifted to the role of Vice President of Marketing where he was responsible for a $2 million digital marketing budget and implemented an SEO strategy that improved organic traffic by 124%.
Chris brings with him a diverse industry background and works well building consensus across organizations of all sizes.
The McAulay Smith Firm is a retained executive search firm that partners with clients to recruit for mid- and senior-level executive and management positions. Established in 1995, The McAulay Smith Firm has completed hundreds of engagements for more than 225 client companies in 31 states and 9 countries, representing more than 75 industries. Steve Smith, President, led the engagement which completed in 110 days.